Recruiting and Outreach Using Geo-Fencing
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Keywords
mobile , ads , android , ios , geo-fencing , geofencing , perimeter , area , Diversified Manufacturing Technology , landing page , banner , DMT , degree , industry , skills
Project
Innovations Moving People to Achieve Certified Training (IMPACT)
Authors
Walker, Camelia
Davidchik, Dan
Vanderheiden, David
Date Submitted
2015
Material Type
Recruitment and Outreach
Secondary Material Type
Student Support Materials
Institution
Central Community College
Industry Partner
License
CC BY
Funding Source
Additional Public Access
Abstract
The project team piloted Geo-fencing as a method to recruit potential participant students within specific geographic regions. Program information was available to mobile devices (normally smartphones) of individuals when they entered the Geo-fence, or virtual perimeter of a real-world geographic area. The individuals received information about upcoming Diversified Manufacturing Technology certificate course offerings.
Industry (NAISC)
Manufacturing -- Miscellaneous Manufacturing (339)
Occupation (SOC)
Production Occupations (51-0000)
Instructional Program (CIP)
Precision Production (48)
Credit Type
Credential Type
Certificate