AGEC 250: Agribusiness Sales
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Keywords
Marketing , Sales
Project
Training for Precision Ag Technicians
Authors
Grinsteinner, Kay
Date Submitted
2014-07
Material Type
Syllabus
Secondary Material Type
Institution
Lake Region State College
Industry Partner
TrueNorth Inc.
Gooseneck Implement
Gooseneck Implement
License
CC BY
Funding Source
TAACCCT Round 2
Additional Public Access
Abstract
Introduction to the process of agribuiness sales and marketing. Topics include recognizing potential customers and building a positive customer relationship, designing a marketing plan, using marketing and sales databases, and developing a marketing presentation for a food or agricultural product.
Industry (NAISC)
Agriculture, Forestry, Fishing and Hunting -- Support Activities for Agriculture and Forestry (115)
Occupation (SOC)
Business and Financial Operations Occupations -- Purchasing Agents and Buyers, Farm Products (13-1021)
Instructional Program (CIP)
Business, Management, Marketing, and Related Support Services (52)
Credit Type
Credential Type
Associate Degree
Educational Level
2nd Year Community College or equivalent