BA 223 - Principles of Marketing
Loading...
Keywords
Marketing , Business Administration
Project
LB iLearn Online
Authors
Date Submitted
2015
Material Type
Online Course
Secondary Material Type
Collection
Institution
Linn-Benton Virtual College
Industry Partner
Linn County Parks and Recreational Department - Provided curriculum advice.
License
CC BY
Funding Source
TAACCCT Round 3
Additional Public Access
Abstract
BA 223 - Principles of Marketing
This course will provide you with a general survey of the nature significance of scope of marketing. It emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.
Course Outcomes:
Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations.
Recognize consumer behavior and demand and be able to prepare and execute a marketing solution.
Master business marketing tools necessary to execute a marketing plan for a client, including social media.
Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands.
Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.
Industry (NAISC)
Management of Companies and Enterprises (55)
Occupation (SOC)
All Occupations (00-0000)
Instructional Program (CIP)
Business, Management, Marketing, and Related Support Services (52)
Credit Type
Credential Type
Associate Degree
Educational Level
1st year Community College or equivalent
2nd Year Community College or equivalent
2nd Year Community College or equivalent