BAS 282 Principles of Marketing
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Keywords
Principles of Marketing
Project
Online2Workforce
Authors
Willoughby, Jason
Date Submitted
2015
Material Type
Secondary Material Type
Industry Partner
Elizabethtown Community & Technical College - Review and Support
License
CC BY
Funding Source
Additional Public Access
Abstract
Marketing is all around us. We are subjected to marketing and advertising most of our day as we drive to work, watch TV, listen to the radio, or simply take a walk; marketing is all around us. This course will give you an in-depth analysis of marketing topics. Throughout the course, you will complete unit assessments that will eventually become a full marketing plan for a new product or service that you want to develop.