SLF 130 Marketing Practices for the Small Business
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Keywords
4 P's of marketing , Marketing Practices for the Small Business
Project
IGEN (Illinois Green Economy Network) Career Pathways
Authors
Deege, Susan A.
Date Submitted
2013-07-29
Material Type
Hybrid/Blended Course
Secondary Material Type
Institution
John Wood Community College
Industry Partner
Each IGEN Consortium college has established an Industry Advisory Group as part of their Career and Technical Education program. Advisory Group members contribute to the design, development and delivery of CTE courses including those developed through this TAACCCT grant. The members also provide opportunities for work-based learning and job placements for program graduates.
License
CC BY
Funding Source
TAACCCT Round 1
Additional Public Access
Abstract
This course will introduce small business entrepreneurs to a customer-oriented marketing approach. The 4Ps of marketing: Product, Promotion, Place, and Price will be covered with an emphasis on an integrated marketing communications (IMC) strategy. Participants will create a practical promotional plan for a proposed business.
Please note that all course materials and content are provided in the IMS Common Cartridge (IMSCC) format. The content can be accessed by opening the IMSCC file using your organization's Learning Management System application (these include Blackboard, D2L, Canvas etc.). Additional information about accessing Common Cartridge files can be found on the IMS Global Web site: http://www.imsglobal.org/cc. Future plans for the Skills Commons Web site include a feature that will allow users to view and download course content that is provided in the IMSCC format. Please refer to the "Enabling Others to Reuse Your Materials” page for more information: http://support.taaccct.org/enabling-reuse/.
Industry (NAISC)
Developmental Education
Occupation (SOC)
Business and Financial Operations Occupations (13-0000)
Instructional Program (CIP)
Business, Management, Marketing, and Related Support Services (52)
Credit Type
Credential Type
Certificate
Educational Level
1st year Community College or equivalent
Skill Level
Quality Assurance Organization
SkillsCommons Editorial Board