Faculty-Led Recruitment Strategies & Marketing Toolkit

Abstract

This Recruitment Strategy Marketing Toolkit provides community college faculty within advanced manufacturing job training programs with proactive marketing strategies to recruit individuals into advanced manufacturing workspaces. At its core, this toolkit is designed to empower faculty and staff to invest in marketing strategies that will increase awareness and student enrollment in technical pathways, skilled crafts, trades, advanced manufacturing in technology, and STEM sector training programs while preparing a more viable and sustainable workforce.