MKT 120 Principles of Marketing
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Keywords
Project
Authors
Brown, Terianne
Date Submitted
2015
Material Type
Secondary Material Type
Institution
Industry Partner
Hawaii County Workforce Investment, Big Island Workplace Connection, State and county economic development boards.
License
CC BY
Funding Source
Additional Public Access
Abstract
Introduction to marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefits to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities, and develop strategies to fulfill the needs of target markets.