MKT 120 Principles of Marketing
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Keywords
Project
Authors
Brown, Terianne
Date Submitted
2015
Material Type
Online Course
Secondary Material Type
Institution
Hawaii Community College
Industry Partner
Hawaii County Workforce Investment, Big Island Workplace Connection, State and county economic development boards.
License
CC BY
Funding Source
TAACCCT Round 2
Additional Public Access
https://moodle.skillscommons.org/course/view.php?id=325
Abstract
Introduction to marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefits to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities, and develop strategies to fulfill the needs of target markets.
Industry (NAISC)
Professional, Scientific, and Technical Services (54)
Occupation (SOC)
Office and Administrative Support Occupations (43-0000)
Instructional Program (CIP)
Business, Management, Marketing, and Related Support Services (52)
Credit Type
Credential Type
Certificate
Associate Degree
Associate Degree
Educational Level
1st year Community College or equivalent
2nd Year Community College or equivalent
2nd Year Community College or equivalent