Web Branding & Marketing Technical Support
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Keywords
online, brand, marketing, personal brand, web presence, branding, search engine optimization, SEO, social media, web traffic, email marketing
Project
Authors
Reed, Kimberly
Date Submitted
2016
Material Type
Syllabus
Secondary Material Type
Collection
Institution
Northcentral Technical College
Industry Partner
College collaborated with the program advisory committee.
License
CC BY
Funding Source
TAACCCT Round 3
Additional Public Access
Abstract
This project includes a complete course design for teaching the course with related learning materials. It also includes a sample schedule for delivering the course.
**** Surveys the tools and technologies to create an online brand and marketing presence. Learners will create a personal brand and market themselves through the use of various online technologies. Emphasis will be placed on designing a web presence that incorporates branding/marketing technologies for competitive advantage. Additional topics include: a review of the marketing aspects of search engine optimization (SEO), social media to drive web traffic, email marketing technologies and tracking of social media results.
Industry (NAISC)
Information Technology -- Computer Operating Systems (Programming), Digital Forensics, Cyber Security, Network Security, IT Security (51)
Occupation (SOC)
Computer and Mathematical Occupations (15-0000)
Instructional Program (CIP)
Computer and Information Sciences and Support Services (11)
Credit Type
Credential Type
Associate Degree
Educational Level
2nd Year Community College or equivalent