NMJC TAACCCT Grant Marketing Initiatives:Press Releases, Feature Stories, Media Outreach & Examples of such outreach
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Keywords
media outreach; press releases; feature stories
Project
NMJC TAACCCT Grant
Authors
McCool, Jeff
Gallagher, Rachel
Date Submitted
2015
Material Type
Recruitment and Outreach
Secondary Material Type
Institution
New Mexico Junior College
Industry Partner
The TAACCCT project could not have been possible without the efforts of all Industry Advisory Board Members and the community including Xcel Energy, Devon Energy, Hess Electric, Dixie Electric, EOG, Concho, Chevron, Lea County One Stop and WIOA, the Department of Vocational Rehabilitation (DVR), TAA, Lea County, Lea County Electric, Mewbourne Oil, Watson Truck and Supply, City of Hobbs, RMS Foods, NOVA Mudd, Sam Cobb (Mayor of Hobbs), D&T Backhoe, DCP Midstream, Fulfer Land & Cattle, and LEACO. These community and employer partners provided hours of their personal time and expertise toward helping develop programs that meet employer needs, scholarships, training funds and other financial support. The State of New Mexico Displaced Workers Training Program and the NMJC Foundation kindly contributed financial support for the grant.
License
CC BY
Funding Source
Additional Public Access
Abstract
This resource will provide examples of press releases and feature stories that NMJC TAACCCT grant staff crafted and sent to media contacts regionally to help increase knowledge and participation in TAACCCT-funded programs. Also included in this resource are several examples in which our marketing efforts led to regional media coverage in a variety of media outlets from local/regional newspapers, online and print regional magazines. Many times, NMJ's releases were run word for word in many publications.
Industry (NAISC)
Developmental Education
Occupation (SOC)
All Occupations (00-0000)
Instructional Program (CIP)
Technology Education/Industrial Arts (21)
Credit Type
Credential Type
Stacked/Latticed Credential Model