Principles of Marketing Online Course
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Keywords
Project
Retail Management Careers Project
Authors
Date Submitted
2016
Material Type
Online Course
Secondary Material Type
Online Course Module
Institution
Tyler Junior College
Industry Partner
Western Association of Food Chains (WAFC) and its member organizations were instrumental in validating this curriculum.
License
CC BY
Funding Source
TAACCCT Round 2
Additional Public Access
https://softchalkcloud.com/lesson/serve/JL64nNOxUDyzoq/html
https://softchalkcloud.com/lesson/serve/Pu3Wkcl7iVBx0n/html
https://softchalkcloud.com/lesson/serve/Lpz5Jb43nHPCoE/html
https://softchalkcloud.com/lesson/serve/eY7tpuvxFiED8C/html
https://softchalkcloud.com/lesson/serve/Pu3Wkcl7iVBx0n/html
https://softchalkcloud.com/lesson/serve/Lpz5Jb43nHPCoE/html
https://softchalkcloud.com/lesson/serve/eY7tpuvxFiED8C/html
Abstract
Introduction to the marketing mix functions, and process. Includes identification of consumer and organizational needs, and explanation of environmental issues.
Industry (NAISC)
Management of Companies and Enterprises (55)
Occupation (SOC)
Sales and Related Occupations -- First-Line Supervisors/Managers of Retail Sales Workers (41-1011)
Instructional Program (CIP)
Business, Management, Marketing, and Related Support Services (52)
Credit Type
Credential Type
Certificate
Credential
Stacked/Latticed Credential Model
Credential
Stacked/Latticed Credential Model
Educational Level
1st year Community College or equivalent
2nd Year Community College or equivalent
2nd Year Community College or equivalent