Marketing Principles
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Keywords
marketing; digital marketing; SWOT analysis; internal environment; external environment; market segmentation; target market; positioning; market research; pricing strategies; distribution channels; marketing promotions; branding; consumer decision making process; business marketing; 4P's - product, price, place, and promotion
Project
Authors
Slattery, Ray
Date Submitted
2016
Material Type
Syllabus
Secondary Material Type
Collection
Institution
Western Technical College
Industry Partner
College collaborated with the program advisory committee.
License
CC BY
Funding Source
TAACCCT Round 3
Additional Public Access
Abstract
This project includes a complete course design for teaching the course with related learning materials. It also includes a sample schedule for delivering the course.
**** Marketing Principles explores the role of marketing strategy in an organization. Major concepts include consumer and business buying behavior, segmentation, targeting, marketing mix (4 P�۪s), consumer and business products, ethics, and social responsibility. These concepts are practiced in an online marketing simulation.
Industry (NAISC)
Management of Companies and Enterprises (55)
Occupation (SOC)
Management Occupations -- Marketing Managers (11-2021)
Instructional Program (CIP)
Business, Management, Marketing, and Related Support Services (52)
Credit Type
Credential Type
Certificate
Associate Degree
Associate Degree
Educational Level
1st year Community College or equivalent
2nd Year Community College or equivalent
2nd Year Community College or equivalent