MKT 160: ADVERTISING & PROMOTION

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Keywords

advertising

Project

Authors

Tekula, Sara

Date Submitted

2015-06-01

Material Type

Hybrid/Blended Course

Secondary Material Type

Institution

University of Hawaii Maui College

Industry Partner

Local Business

License

CC BY

Funding Source

TAACCCT Round 2

Additional Public Access

Abstract

Today, advertising is much more than the old-style mass media messages of the past. Advertising is now much more diverse and dynamic and is part of a process called integrated brand promotion (IBP).vThe aim of this course is to provide the student with an introduction to the principles of advertising and promotion, including sales promotion, publicity, public relations, and selling, and their relationship to the marketing system. Stresses strategies of informing, persuading, and integrating information to create a positive image. This course will focus on strategies of informing, persuading, and integrating information to create a positive image for a brand.

Industry (NAISC)

Professional, Scientific, and Technical Services -- Professional, Scientific, and Technical Services -- Advertising, Public Relations, and Related Services (5418)

Occupation (SOC)

Management Occupations -- Advertising and Promotions Managers (11-2011)

Instructional Program (CIP)

Credit Type

Credential Type

Certificate

Educational Level

1st year Community College or equivalent

Skill Level

Quality Assurance Organization