MKT 160: ADVERTISING & PROMOTION
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Keywords
advertising
Project
Authors
Tekula, Sara
Date Submitted
2015-06-01
Material Type
Hybrid/Blended Course
Secondary Material Type
Institution
University of Hawaii Maui College
Industry Partner
Local Business
License
CC BY
Funding Source
TAACCCT Round 2
Additional Public Access
Abstract
Today, advertising is much more than the old-style mass media messages of
the past. Advertising is now much more diverse and dynamic and is part of a
process called integrated brand promotion (IBP).vThe aim of this course is to
provide the student with an introduction to the principles of advertising and
promotion, including sales promotion, publicity, public relations, and selling,
and their relationship to the marketing system. Stresses strategies of
informing, persuading, and integrating information to create a positive image.
This course will focus on strategies of informing, persuading, and integrating
information to create a positive image for a brand.
Industry (NAISC)
Professional, Scientific, and Technical Services -- Professional, Scientific, and Technical Services -- Advertising, Public Relations, and Related Services (5418)
Occupation (SOC)
Management Occupations -- Advertising and Promotions Managers (11-2011)
Instructional Program (CIP)
Credit Type
Credential Type
Certificate
Educational Level
1st year Community College or equivalent